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State owned book and periodical printing enterprises: break through the encirclement layer by layer in multiple ways

after the rapid development of the printing industry in the 1990s, the development speed slowed down after entering the 21st century, and gradually entered the decline channel from prosperity to decline in recent years. In 2007, another group of state-owned printing enterprises suffered losses for the first time in many years, and some private printing enterprises that cannot adapt to the market in time and have poor ability to resist risks are facing the fate of bankruptcy, The printing industry has now entered a stage of disorderly competition and reshuffle. There are many things to be done for state-owned book and periodical printing enterprises to break through all kinds of difficulties and dangers, break out of the siege of countless non-state-owned printing enterprises, and get rid of the extremely compressed living space. In order to get out of the tight encirclement, printing enterprises should start from grasping business, reducing costs, grasping internal management, grasping technological progress, reforming the existing system, reducing staff and increasing efficiency, which can be described as a myriad of clues

only with new ideas can there be a new way out for book printing

2007 was the most difficult year for state-owned book printing enterprises in China

in terms of business, first of all, it is the main business textbook at the site of Jinyu high-end precision cast aluminum alloy material project in Tongling Economic and Technological Development Zone. On the one hand, after the price of textbooks has been reduced for several years, the price limit order of the national development and Reform Commission (816) document has reduced the printing price of textbooks by more than 10% on average, and the printing price of textbooks has approached the cost price. On the other hand, the competition among multiple publishers and versions of textbook publishing has increased the variety of textbooks and reduced the printing volume of single variety, which has increased the difficulty and business costs of undertaking the task of textbook printing. Moreover, the frequent revision and price adjustment of textbooks make the textbooks late and time tight, which makes it more difficult to ensure the quality and cycle of printed textbooks. At the same time, the direct and indirect costs of production, management, storage, transportation and so on increase due to the unbalanced production. In other words, textbooks have gradually become tasteless and regrettable chicken ribs from the golden rice bowl and lifeblood of state-owned book and magazine printing enterprises

followed by business printing business. The price reduction of teaching materials has affected all printing. 1. We must repair the brush business in time, resulting in a general reduction in the price of all businesses. The unlimited number and scale expansion of printing plants around the country has made the price war in the printing industry almost desperate. It is a common phenomenon that social business is difficult to contract and the price is low

in terms of policy, most of the state-owned book and periodical printing enterprises are processing enterprises serving publishing. In the four main links of the publishing industry chain, printing, distribution and supply, printing and supply are the first competitive industries to be liberalized. The entry threshold is low, and the competition is the most intense. Distribution is an industry that is being liberalized by the state. However, due to the difficulty of establishing a distribution network, Xinhua Bookstore still has a certain monopoly position in the distribution of publications, especially in the distribution of teaching materials. The links are very different. Among them, the establishment of publishing houses has not been approved for many years, and the shortage of book number resources of publishing houses fully shows that publishing houses are still under the protection of the state

to sum up, it is difficult for state-owned book and periodical printing enterprises to make good articles only by using their brains on the existing conventional ideas in order to survive and develop. There must be new ideas before there can be a new way out

internal operation makes a full article around the market

the printing industry is the foundation for the survival and development of state-owned printing enterprises, but the competition between state-owned printing enterprises and non-state-owned printing enterprises has no advantages in quality, technology and so on, and even is obviously at a disadvantage in price and service

state owned book and periodical printing enterprises should first base themselves on printing and strengthen their main business. Most state-owned book and periodical printing enterprises are only large-scale enterprises, rather than large-scale enterprises with strong market competitiveness. Therefore, we can't just fight a price war, but must work hard on core competitiveness and fight a value war

we should make an issue of high, precision and cutting-edge printing technology. Take the market demand as the criterion, increase the investment in technology development and research, follow the latest development trends of printing technology with specialized technology research institutions or personnel, and ensure to occupy the commanding height of printing technology at any time in technological transformation and technology introduction. To ensure the technological leading edge of state-owned book printing enterprises is to ensure the profit space and living space of enterprises, which is the fundamental driving force for the sustainable development of state-owned book printing enterprises

we should do our best to expand market share. That is to integrate and reorganize the book printing enterprises of the same national brand, form a strategic alliance with the supply units of the same national brand, and carry out strategic alliance and strategic cooperation with the publishing units. This is a major measure to expand our market share. It is also an effective way for us to give full play to the advantages of the group, reduce costs and create economies of scale. The integration and reorganization of printing enterprises can give play to the control and influence of the group on the market and price; Strategic alliance can reduce the operation cost of enterprises; Strategic alliance and cooperation can increase our competitiveness and share of publication printing. At the same time, working hard on periodicals with large circulation is also a key business project that we should take seriously and spare no effort to strive for. In this regard, our printing group has made some explorations this year, and facts are proving the effectiveness and feasibility of this idea

efforts should be made to reduce costs. Over the past few years, our printing group has done a lot of work in the bidding and procurement of PS version, ink, hot melt adhesive and other bulk raw and auxiliary materials, and has achieved great results in reducing costs. In the future, we still need to make use of the group's ability to control the price to increase the project and scope of bidding procurement. We can even consider setting up a procurement center to implement the centralized bidding procurement of most materials and supply them to each branch company separately. This will play a greater role in reducing costs and plugging loopholes

diversify and expand space. The competition in the printing industry is so fierce that state-owned enterprises can't just spin around on this mu of land. While strengthening our main business, we might as well explore ideas and use our brains in diversified economy. First, the business scope can be extended to related fields, such as advertising design, public planning, electronic media, etc. These industries are closely related to the printing business of enterprises, which can not only expand the business scope, expand the popularity and influence of enterprises, but also provide business sources for the main industry. Because many printing businesses can be planned. Second, we can take advantage of the resource advantages of state-owned enterprises to engage in diversified operations. For example, use the stock land and real estate for cooperative development and rental development to open up new sources of income

policy adjustment should pay attention to the short board of wooden barrel

as a printing enterprise operator, it is bound to work hard on the understanding of the policy. As a printing link in the publishing industry chain, printing, distribution and supply, whether it can get out of the trough and embark on the track of benign development as soon as possible is also crucial to the development of the whole publishing industry chain

the benign development of the book printing industry will provide material and technical support for the development of the publishing industry. The decline of the book printing industry will be like a short board in the barrel principle, and will also have a negative impact and drag on the development of the publishing industry. Only with the balanced development of all links in the publishing industry chain can the whole publishing industry embark on a healthy and win-win fast track

Of course, the benign development of any industry is inseparable from strong, scientific and timely macro policy regulation. Even the stock market, a representative product of marketization, still needs macro-control and policy guidance from time to time. Relying solely on the efforts of the internal operators and employees of the state-owned book and periodical printing enterprises, this internal cause and fundamentals is not enough to make the book printing enterprises get out of trouble as soon as possible if the machine is in standby mode, which also requires strong policy intervention and scientific regulation

I believe that with the reasonable adjustment of national macro policies and the firm belief and hard work of state-owned book and periodical printing enterprises, we will be able to overcome the tight encirclement, overcome the difficulties and usher in a sunny tomorrow. (the author is the executive deputy general manager of Shanxi Xinhua Printing Co., Ltd.)

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